INCENTIVE INSIGHTS BLOG

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Rebate Processing: What Needs To Go On Behind The Scenes

The Execution Of Your Rebate Processing Can Make Or Break Its Success   Rebates are a great promotional strategy. Not only do they offer your customers a sweet reward for their purchase, but they provide you with the marketing power you need to beat out your competitors and stay on top in your market. This […]

Buyer Personas: The Missing Piece To Your Marketing Strategy

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. Buyer personas take into account the demographics, behavior patterns, motivations, and goals of your current customers […]

A Strategy To Ensure Rebate Compliance

How to Ensure Your Rebate Program Stays Compliant Customer rebates are one of the most effective ways to increase sales and drive awareness of your product or service. As a manufacturer, a rebate allows you to reach customers who might be particularly price sensitive, while not taking overall margins. However, before your business takes on […]

Why Direct Sales Is NOT The Sales Channel For You

A Direct Sales Strategy Isn’t Right For Every Company–Here’s Why Quite simply, direct sales is when a company sells its products and services “directly” to a client or customer. There are no outside parties, middle-men, retailers, or wholesalers involved as is the case with an “indirect” or channel sales strategy, just an internal sales team […]

What are the Best Ways to Implement a SPIFF?

3 Ways To Successfully Implement A Spiff Program In 2019 Not all spiff programs work the same or yield the same expected results. Spiffs, or SPIVs, are incentive programs that are designed to change or influence the behavior of a sales teams. Spiff programs reward employees for good performance, spiff programs are also known to […]

The Key To Getting The Most Out Of Your Sales Channel Partners

Ensure You’re Getting The Most Value Out Of Your Sales Channel Strategy And Partners   When executed effectively, a channel sales strategy can put your company in a position to grow and expand rapidly. While the benefits of using partners to sell your products are extensive, there is more to the approach than just sending […]

How To Leverage Customer Insights For Better Business Decisions

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your company has established marketing and sales goals, but when it comes to determining exactly how you’ll reach them and backing it all with data–that’s where things can get […]

What Your Company Has To Gain From A Rebate Submission

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and then they’ll forget to submit the rebate, thus never receiving their reward. While it might seem like it’s the company who wins in this […]

Ensuring Data Quality: What You Can Do

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their targeted benefits. Quality data is key to […]

How To Run A Fraud-Resistant Rebate Program

Rebate Fraud Prevention: How To Ensure Your Business Doesn’t Process Fraudulent Rebate Submissions Rebate fraud is more common than many companies who wish to institute a rebate program realize. Not only can rebate fraud cost your company time, money, and resources, it also deprives you of the opportunity to collect real, raw, and high-quality customer […]

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