INCENTIVE INSIGHTS BLOG

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The Benefits of Rebate Marketing

The Benefits of Rebate Marketing Rebate marketing helps businesses increase conversion rates using rewards in place of discounts, motivating customers to buy while keeping market rate firm. Rebates come after the sale — for the percentage of customers that follow through. In today’s marketplace, rebate marketing is excellent for keeping customers engaged. The Advantages of […]

What Is Rebate Marketing?

What Is Rebate Marketing? If you need to run a marketing campaign, stick with what works. Recent research by the Promotion Marketing Association shows that 75.4% of customers are more likely to purchase when offered a rebate. Customers prefer rebates over other incentives, and they will choose them over others. A 2018 study by Leger […]

Rebate Processing: What Needs To Go On Behind The Scenes

The Execution Of Your Rebate Processing Can Make Or Break Its Success Rebates are a great promotional strategy. Not only do they offer your customers a sweet reward for their purchase, but they provide you with the marketing power you need to beat out your competitors and stay on top in your market. This “value” […]

Buyer Personas: The Missing Piece To Your Marketing Strategy

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. Buyer personas take into account the demographics, behavior patterns, motivations, and goals of your current customers […]

A Strategy To Ensure Rebate Compliance

How to Ensure Your Rebate Program Stays Compliant Customer rebates are one of the most effective ways to increase sales and drive awareness of your product or service. As a manufacturer, a rebate allows you to reach customers who might be particularly price sensitive, while not taking overall margins. However, before your business takes on […]

Why Direct Sales Is NOT The Sales Channel For You

A Direct Sales Strategy Isn’t Right For Every Company–Here’s Why Quite simply, direct sales is when a company sells its products and services “directly” to a client or customer. There are no outside parties, middle-men, retailers, or wholesalers involved as is the case with an “indirect” or channel sales strategy, just an internal sales team […]

What are the Best Ways to Implement a SPIFF?

3 Ways To Successfully Implement A Spiff Program In 2019 Not all spiff programs work the same or yield the same expected results. Spiffs, or SPIVs, are incentive programs that are designed to change or influence the behavior of a sales teams. Spiff programs reward employees for good performance, spiff programs are also known to […]

The Key To Getting The Most Out Of Your Sales Channel Partners

Ensure You’re Getting The Most Value Out Of Your Sales Channel Strategy And Partners When executed effectively, a channel sales strategy can put your company in a position to grow and expand rapidly. While the benefits of using partners to sell your products are extensive, there is more to the approach than just sending your […]

How To Leverage Customer Insights For Better Business Decisions

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your company has established marketing and sales goals, but when it comes to determining exactly how you’ll reach them and backing it all with data–that’s where things can get […]

What Your Company Has To Gain From A Rebate Submission

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and then they’ll forget to submit the rebate, thus never receiving their reward. While it might seem like it’s the company who wins in this […]

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