INCENTIVE INSIGHTS BLOG

If you’re a manufacturer, distributor, or buyer managing B2B purchasing relationships, vendor rebate agreements are one of the most powerful tools in your commercial playbook. But they’re also among the most misunderstood, often mistaken for simple discounts or treated as an afterthought rather than a strategic lever. This guide covers what vendor rebate agreements are, […]

Contractor loyalty programs are built to reward contractors for the products they use, and they’ll keep using them. It’s that simple. But there’s a structural problem hiding inside most programs that quietly inflates rebate payouts and distorts your data. Overordering. When contractors pull material for a job, they often order more than they need. It’s […]

There’s a question we get more often than you’d think: “How are you different from Enable?” It’s a fair question. Both companies have “rebate” in their vocabulary. Both work in the B2B space. Both matter to manufacturers and distributors. But the similarity ends there, and understanding the difference isn’t just an academic exercise. If your […]

If you’re a manufacturer or distributor working through channel partners, ship and debit agreements are one of the more complex pricing tools you’ll encounter. They’re also one of the most misunderstood. This guide breaks down exactly what a ship and debit agreement is, how the process works, how it connects to special pricing agreements (SPAs), […]

Having a great product is cool, but who cares? Sorry to be rude, but it’s the truth. The real challenge is getting it into the hands of the right business and making it damn hard for them to leave you for another “great product.” Walk any major industry event, whether it’s IBS, IRE, or World […]

Even in today’s digital age of financial transactions, there are many situations where companies still have to mail checks to customers, clients, and even vendors. And the more checks a company has to process regularly, the more time-consuming the process can become. It can require a team of employees and specialized software and hardware systems […]

Over the past few months, Rich Barker and I have had the opportunity to walk the floors of several of the construction industry’s biggest events. From World of Concrete (WOC) in Las Vegas, to the International Roofing Expo (IRE), and now the NAHB International Builders’ Show (IBS) in Orlando, each event provides a slightly different […]

Deadlines drive incentive programs. Whether offering rebates, contractor incentives, or dealer loyalty rewards, each promotion includes two critical windows: the purchase window and the submission window. Traditionally, rebate programs used the USPS postmark as a safeguard, but recent changes to the process could introduce new risks to mailed submissions, first noticeable during tax season 2026. […]

Everyone loves a good deal… until the “deal” ends up costing more than the premium option you passed on. Rebate fulfillment and check processing are no different. From the outside, a low-cost provider or DIY, in-house check cutting seems like a money saver. After all, how hard can it be to issue checks, track payouts, […]

Rebate programs, also known as consumer rebate marketing, are becoming more popular as they allow retailers and manufacturers to increase sales by offering a highly targeted discount on their products. Many companies offer rebates either in the form of a mail-in consumer rebate or as an instant rebate. But what are the differences between an […]

What are channel incentive programs, and how can they motivate? Most importantly, how can you get your channel incentive programs to perform? These questions have intrigued industry leaders for decades, and the answer is notcut-and-dry.y However, when these types of questions arise, you need to revisit your programs. Offer the Right Bait Bait is used […]

For manufacturers, growth doesn’t always come from expanding demand; it comes from taking share. One common tactic, or not-so-common tactic, from what we hear, does exactly that: a competitor bounty program. You’ve likely seen versions of this before, even if they weren’t labeled as such: a manufacturer offers a financial incentive to distributors, contractors, or […]

While World of Concrete shows the range of construction innovation and is MASSIVE, the International Roofing Expo (IRE) felt more intimate, and I felt it was more focused on contractor and vendor usability. IRE gathers manufacturers, contractors, distributors, and solution providers who work in roofing every day. The event is practical, direct, and closely tied […]

This was my first World of Concrete Expo in Las Vegas. The show’s size and energy were overwhelming. What stood out were the companies that did more than sell their products; they helped contractors, engineers, and distributors understand how they could work smarter and faster with greater confidence. Walking the show floor with the Vendor […]

Have you ever noticed the numerous discounts available on some of your favorite e-commerce sites? Discounts are everywhere. But what if you could drive sales without eroding your price perception? That’s where rebate programs come in. Rebates reward customers after purchase, usually once they submit proof of their order, rather than lowering the price upfront. […]

Let’s be direct. Incentive Insights is a partner that understands the needs of both B2B and B2C companies[period]. That’s what over 20 years of experience will do for you.  We offer innovative ways to boost promotional strategies and engage customers more effectively. Rebates, a powerful tool for incentivizing purchases and building customer loyalty, are our […]

A recent analysis by Moody’s Chief Economist Mark Zandi estimates that 22 U.S. states (plus D.C.) are already in economic contraction, showing persistent job losses and weakness. (Source: MaketWatch) Another 13 states are “treading water,” hovering between growth and decline. (Source: MarketWatch) That means nearly one-third of U.S. GDP is tied to states whose economies […]

andexcellentMarketing and growing your business is not a one-size-fits-all approach. There is no silver bullet that solves all your outreach questions or targets every one of your unique markets. Instead, you need to cultivate several marketing tools to better connect with your ideal consumer. The fact of the matter is that not every customer will […]

Black Friday has always been the ultimate stress test for sales and marketing teams. It’s the moment when consumer expectations are sky-high, offers flood the market, and operations are pushed to the limit. But when planning for black friday 2025, it’s not just about the rush of holiday deals—it’s about navigating an economy reshaped by […]

Please Don’t Hire a Freelancer to Run Your Gift Card Rebate Program On the surface, hiring a virtual assistant from Fiverr or Upwork to handle your rebate program might sound like a smart cost-cutting move. After all, it’s “just” sending out gift cards, right? Wrong. Running a rebate program, especially one that includes high-value digital […]

Are Digital Reward Cards The Right Reward Type For Your Rebate Program? With all of the customer rebate reward options out there, it’s hard to choose the right one! You not only have to think of what’s best for your company, but also what’s best for your customers. (And you can bet your customers have […]

Data Cleansing: A Process That Is Well Worth Its Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, 94% of B2B companies suspect inaccuracy in their database (Zoom). How confident are YOU in the health and quality of your database? It’s becoming an AI world, and we are just living in […]

What Is Rebate Marketing? If you need to run a marketing campaign, stick with what works. Recent research by the Promotion Marketing Association shows that 75.4% of customers are more likely to purchase when offered a rebate. Customers prefer rebates over other incentives, and they will choose them over others. A recent study by Leger […]

Change happens fast in business, and for many brands, the shutdown of a rebate fulfillment provider, like PFC Fulfillment, which worked with many top brands, can trigger a rush to recover. Programs are mid-cycle. Customers are waiting. Loyalty is on the line. And there’s no time to waste. At Incentive Insights, we understand the critical […]

Introduction As a manufacturer, you likely sit at the top of your sales channel. From up there, it can be challenging to see, let alone control, what’s happening with your wholesalers, retailers, and customers below. While this may be true for many manufacturers, you cannot let this affect your bottom line. As a manufacturer, which […]

Ok, you are at an expo where vendors shout deals to entice passersby. One stall offers a bonus for buying a particular gadget today—a classic example of a SPIFF in action. But beyond boosting sales, these incentives serve another crucial purpose: gathering valuable customer data. SPIFFs: More Than Just Sales Boosters   A SPIFF, or […]

Direct sales can present an attractive opportunity for businesses aiming to expand their reach and increase revenue. It is crucial to comprehend the workings of this approach, as well as the potential challenges it entails. This discussion meticulously examines the mechanics of direct sales channel and marketing, weighing its advantages against notable drawbacks that may […]

Ensure You’re Getting The Most Value Out Of Your Sales Channel Strategy And Partners When executed effectively, a channel sales strategy can put your company in a position to grow and expand rapidly. While the benefits of using partners to sell your products are extensive, there is more to the approach than just sending your […]

[Infographic] – Through 2024, Incentive Insights delivered impressive results, issuing over $29.8 million in checks and cards for businesses across the U.S. and Canada. That’s a 13% year-over-year increase, demonstrating our steady climb in helping companies offer rewards that pack a punch.   Now, let’s talk cards—because they’re stealing the show. Over 97% of the […]

What’s the Difference Between a SPIFF and a SPIV? Have you ever wondered what the difference between a spiff and a SPIV is? The answer: there is no difference–except for the terms different companies choose to use them. Spiffs and SPIVs are basically the same; although, they are used to describe certain long-term sales or […]

B2B marketing can require outside help, and organizations are increasingly adopting Business Process Outsourcing (BPO) as a strategic approach to optimizing operations and enhancing overall efficiency. Unlike traditional outsourcing, which often targets specific tasks, BPO encompasses a broader spectrum of administrative functions, offering specialized expertise and advanced technological solutions. This article comprehensively examines how we […]

Businesses face numerous challenges that can significantly impact their operations and profitability. With market volatility, digital transformation, and shifting consumer behaviors, companies must constantly adapt to stay competitive. One crucial aspect that has gained importance in this dynamic environment is revenue optimization. As businesses strive to maximize their financial performance, effective revenue optimization strategies, including […]

No matter your business, data is king. The more information you have, the easier it becomes to personalize marketing approaches while increasing profits. Whether this means sending out unique email marketing to specific accounts or offering discounts to customers who buy certain products, enhanced data typically means improved customer interactions. The better you meet your […]

Marketing efforts these days focus heavily on social media advertising and influencer recommendations as the primary way to drive brand recognition and sales. However, doing the same as everyone else is not going to help any brand stand out from competitors in a crowded marketplace. While rebate programs are not a new breakthrough marketing strategy, […]

While the Internet and social media platforms have revolutionized how businesses can reach new target audiences, there are now more challenges than ever to stand out in crowded market spaces. Unfortunately, many business owners end up mistakenly following the trend of what everyone else is doing. Whether that’s influencer marketing or search engine marketing, it’s […]

One of the most critical parts of planning an incentive rebate program revolves around figuring out what types of incentive payment methods you should and can offer. But making this decision doesn’t just come down to convenience or preference regarding your business processes. Depending on what industry you’re operating in, you could be facing certain […]

PHOENIX — Incentive Insights, an incentive and rebate management company, will attend the Custom Automotive Network (CAN) Connect Annual Conference. The conference will be held from September 6 through 8 and will be virtual this year! Incentive Insights will attend CAN Connect to help automotive aftermarket business owners understand the benefits of using incentives. Rebates […]

Manufacturers of beauty products and cosmetics face many challenges regarding marketing products as they are often considered restricted consumer good. Finding solutions for such challenges can be extremely costly and time-consuming. A lot of product development and labeling tasks will require the support of legal experts to ensure that all products are fully compliant with […]

Companies utilize rebate programs as part of their rebate marketing campaigns to attract customers and collect vital information that can give insight into market trends and customer purchasing habits. However, such a marketing strategy needs an efficient fraud-resistant rebate process to ensure its success. If you run rebate programs without a serial number, having such […]

Businesses that operate in specific industries, like alcohol, tobacco, cosmetics, and food supplements, face very strict regulations when it comes to marketing and advertising efforts. And there are five major challenges that companies in these sectors have to consider carefully. Implementing solutions to ensure full legal compliance with such regulations is the most important step […]

There are stringent regulations concerning marketing and advertising campaigns for brewery and distillery start-ups. And as these regulations vary from state to state, it’s vital to be aware of the many different rules this sector has to face regarding beer distillery incentives or consumer rebates. To ensure total legal compliance with these regulations, implementing solutions […]

There are many different situations where modern businesses still heavily rely on the ability to process and mail secure paper checks. No matter whether you’re dealing with a small or large volume of check payments, many steps in the process can become severely inefficient. Fortunately, there are tools and something called a check issuing service […]

Developing a rebate program for your business, regardless of the industry or sector, can be a powerful tool for drawing new customers into the fold and ensuring current customers continue shopping with you instead of looking at the competition. However, crafting a consumer rebate program isn’t as simple as blindly picking out discounts or products […]

When it comes to growing your brand, bringing new customers into the fold, and retaining current clients, you can utilize several different marketing techniques and sales tactics. One option to consider is a sales incentive plan. Incentivizing the continued purchase of products and services from your company may help improve customer retention while attracting new […]

Data capture is such an important pillar of the structure of any business. It helps with everything from developing extensive email lists to producing special offers to unique customers. You can create incentive programs to serve your clients better while driving sales and boosting revenue. Because of this, data will always be king, no matter […]

There’s no doubt that incentives play a major role in purchaser engagement, but did you know that they can also be used to increase sales in the high-tech industry? In fact, recent studies have shown that offering incentives to both consumers and sales channels can result in significant increases in sales. So, if you’re looking […]

Whether for repairs following an accident or for automotive enthusiasts looking to upgrade and add-on to their current ride, the automotive aftermarket industry has had a strong niche market. From repair shops to individuals at home who just love working on cars, the aftermarket industry isn’t going anywhere. However, like other industries, it continues to […]

NEW YORK — Incentive Insights, a rebate and incentive management company, will attend the Summer Fancy Food Show on June 12-14 at the Javits Center. The Summer Fancy Food Show is sponsored by the Specialty Food Association and is open to qualified buyers and industry professionals. Incentive Insights will attend the show to help businesses […]

Food costs are rising, not just in the United States but around the world. This has forced businesses that rely on food production and manufacturing to search for the most affordable options that will still help maintain the quality of their branded products. If you are in the food manufacturing industry, you need to be […]

In a world of competitive business operations, you need to set your company apart from the competition. But when your products and price points are similar, what can you do to ensure customers return to you instead of drifting off to another provider? Set up a consumer rebate program. What is the consumer rebate program […]

When it comes to both boosting sales and offering customers a way to save money, few incentives are as beneficial for all parties as a rebate program. Rebate programs vary in scale, and while some rebates are offered after a single sale, others require customers to make various purchases over an extended period of time. […]

Incentifying your customers is one of the best ways to drive sales and increase your bottom line. It helps bring current customers back into the fold while assisting in catching new customers interested in your products. However, there is no such thing as a one-size-fits-all incentive approach. What works for your business may not be […]

LAS VEGAS — Incentive Insights, a rebate company and processor of rebates, will attend the National Hardware Show April 5 through 7 at the Las Vegas Convention Center. The 76th NHS is accompanied by an All-Industry Conference sponsored by the North American Hardware and Paint Association. Incentive Insights provides expert rebate ideas, programs, and support […]

Orlando, FL — Incentive Insights, a rebate company and processor of rebates, will be attending the Global Pet Expo, March 23 to 25 in Orlando. The expo is the pet industry’s premier event and features the most innovative pet products on the market today. The expo will be held in the South Concourse of the […]

When it comes to sales for your business, it isn’t always all about generating new sales and discounts for your customers. Sometimes you need to consider the other end of the spectrum. You need to look at ways to motivate your counter people or outside salespeople and make it more beneficial to increase their sales […]

The retail industry is always looking for ways to reinvent itself. In order to do this, various trends have popped up over the years. While trends come and go, it is important to understand these trends and weigh which upcoming trends are worth investing in and which are better off skipping. Because of the way […]

Taking advantage of price rebates and incentives is an excellent method for driving additional sales in the coming year. With rebates, you don’t directly slash the price of products and services but instead, incentivize the purchase of products. Once customers fulfill all the incentive requirements, they will receive their rebate, which helps them save money […]

The Execution Of Your Rebate Processing Can Make Or Break Its Success Rebates are a great promotional strategy. Not only do they offer your customers a sweet reward for their purchase, but they provide you with the marketing power you need to beat out your competitors and stay on top in your market. This “value” […]

The Benefits of Rebate Marketing Rebate marketing helps businesses increase conversion rates using rewards in place of discounts, motivating customers to buy while keeping the market rate firm. Rebates come after the sale — for the percentage of customers that follow through. In today’s marketplace, rebate marketing is excellent for keeping customers engaged. The Advantages […]

Running promotions and putting out marketing material is just a part of doing business. No matter the industry or the products you produce, when it comes to attracting new customers, offering goods they need at a beneficial price will help bring these customers into the fold. However, how much money are you spending on specific […]

Once you’ve decided that offering a rebate program is a strategy you’d like to implement, you and your team will be faced with deciding which rebate reward you’ll offer your participants. In the past, approved rebate participants would receive a check via mail. Today, there’s a variety of reward options, from checks, gift cards, physical […]

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. Buyer personas take into account the demographics, behavior patterns, motivations, and goals of your current customers […]

How to Ensure Your Rebate Program Stays Compliant Customer rebates are one of the most effective ways to increase sales and drive awareness of your product or service. As a manufacturer, a rebate allows you to reach customers who might be particularly price sensitive, while not taking overall margins. However, before your business takes on […]

3 Ways To Successfully Implement A Spiff Program In 2019 Not all spiff programs work the same or yield the same expected results. Spiffs, or SPIVs, are incentive programs that are designed to change or influence the behavior of a sales teams. Spiff programs reward employees for good performance, spiff programs are also known to […]

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your company has established marketing and sales goals, but when it comes to determining exactly how you’ll reach them and backing it all with data–that’s where things can get […]

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and then they’ll forget to submit the rebate, thus never receiving their reward. While it might seem like it’s the company who wins in this […]

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data quality is a primary reason for 40% of all business initiatives failing to achieve their targeted benefits. Quality data is key to […]

Rebate Fraud Prevention: How To Ensure Your Business Doesn’t Process Fraudulent Rebate Submissions Rebate fraud is more common than many companies who wish to institute a rebate program realize. Not only can rebate fraud cost your company time, money, and resources, it also deprives you of the opportunity to collect real, raw, and high-quality customer […]

Finding The Best Channel Sales Partnership For Your Company As With Any Business Relationship, Finding The Best Sales Channel Partnership Fit For Your Company Is Essential We’re willing to bet one of your company’s biggest goals is growth. And if that’s the case, you’ve probably come across a few roadblocks along the way. One challenge […]

Channel Sales Incentives: Avoid These 7 Common Pitfalls As a company that uses a channel sales strategy, you depend heavily on distributors, dealers, agents, and resellers to help you meet your sales goals. While this lack of control might be scary to some, your company has clearly decided that the benefits of a channel sales […]

Money! Got your attention yet? How about saving money? That’s what everyone wants to see! Everyone—companies and their customers—wants to save money. One of the best ways your company can do this is by offering customer rebates. Offering rebates to consumers is a great way to maintain loyal customers (and generate new ones) all while […]

Manufacturers and retailers began implementing incentive programs more than 50 years ago. While incentives are still a key component of many promotional strategies today, they have and will continue to evolve. You see, the way consumers once engaged with incentives is not necessarily how they prefer to do so today. Various factors have contributed to […]

If you ask anyone in business, more specifically someone in marketing, they’ll tell you how important it is to know your customer. It is because of this, that so many of them look to get their hands on whatever consumer data they can find. Often, they’ll collect piles and piles of poor quality, inaccurate third-party […]

It’s fair to say that just about everybody, both companies and individuals, likes to save money. That’s why retailers and other commercial interests offer consumer rebates. They want to capitalize on the good feeling that goes with saving money to encourage new customers and maintain the loyalty of current customers. Consumer rebate programs seem simple […]

We’ve all been there. You offer a great quality product for what you think is a great value and for some reason, it just won’t sell. When experiencing a problem with product sales, there are likely two questions that come to mind. First, you’ll ask the obvious, “why is this product not selling” and then […]

In today’s consumer climate, customer incentives drive sales. There’s no doubt about it! Offer prospects and customers a deal they can’t refuse and you (and your sales team) will have no problem closing a sale. On the other hand, don’t offer an incentive and you run the risk of losing customers. Unfortunately, giving buyers what […]

The new year is a great time for reflection. How have your marketing efforts changed in the past year? In what areas do you feel like you have an opportunity to improve? Have you considered implementing a rebate program? A rebate is an amount paid by way of reduction, return, or refund on what has […]

Generating Sales Through a SPIFF Program It’s crucial to kick off Q1 with a new drive to beat your goals from last year. Sure, you increased your numbers in 2018 (hopefully), but what are you going to do differently in 2019 to really boost your generated YoY sales? The answer is to motivate your channel […]

The automotive aftermarket includes companies who manufacture, remanufacture, distribute, retail and/or install replacement vehicle parts, equipment, service repair, and automotive accessories. If your company does any type of work involving vehicle parts, equipment, replacement tires, service repair, collision repair, and accessories, sold after the sale of the original vehicle–we have some valuable information about your […]

A channel sales strategy provides your business with the ability to get your product in front of the right consumer. Through the use of resellers, distributors, value-added providers, and other types of channel partners, you’re not only able to gain massive reach, but you also lower sales, marketing, and distribution costs scale effectively and expand […]

During the holiday shopping season, retailers offer their customers a large variety of promotions. From free shipping to coupon codes, giveaways and gift cards, rebates–the list goes on and on. But retailers aren’t the only ones who get to have all the promotional fun. Manufacturers across all industries can share in the holiday promo-spirit by […]

Any Marketing Strategy Is Susceptible To These Common Mistakes As business professionals, we’ve seen firsthand how a clearly defined and well-organized strategy can make great results possible. So when it comes to marketing, why do so many businesses lack just that–a clearly defined and well-organized marketing strategy–leaving them susceptible to marketing mistakes? We’ve identified the […]

No matter how big your business is, we’re willing to bet you’re always looking for the next big thing that helps to focus your company, drive up sales, and help to put you on the map like never before. Rebates are a great way to take your marketing tactics to the next level, and finding a […]

Here’s Your Company Needs To Start Using Consumer Rebate Programs Rebate programs have been around for a long time now—so long, in fact, that many companies disregard them, assuming rebates to be old-fashioned and ineffective. In reality, though, rebate programs are not only effective, but they have evolved with the times, and can be integrated […]

Can Consumer Discounts Actually Make You More Profitable? It may seem counter-intuitive, but it’s true: Discounting your products and services can actually help you close more sales and generate more revenue. Discounts are good for your bottom line, but only when they are presented properly—aligned with human psychology. But how does the human brain perceive […]

Loyalist Channel Incentives depend on a loyalty system and are intended to encourage long-term sales growth. Whereas a Spiff Program is based on performance. Although both programs show some similarity, the way they function are clearly different. Despite how well thought out a Spiff program might be, you will always need to make changes to […]

The online retailing landscape is littered with the bones of organizations that were not able to fully execute on their plans. When customer satisfaction begins to drop, there are dozens of other companies hungry to take up your position in the market — and they won’t even blink as they snatch your customers. Perhaps the […]

Our ultimate objective for sharing this comprehensive case study about the Incentive Insights approach is to demonstrate how Incentive Insights consistently provides value-added benefits to its customers. As a leading rebate program provider, our firm predominately develops innovative enterprise grade rebate programs in the manufacturing sector. About The Company In this case study, the client is […]

Implementing an incentive partnership offer a spectrum of opportunities for smaller businesses to merge and coexist. Partnerships allow businesses to bring their resources and products together under one umbrella and share in both the failure and success of their ventures. With so many great ideas floating around the corporate social room, planning the next successful […]

This isn’t your grandmother’s incentive program anymore. With rebates that zip to your online wallet with the speed of a splitting atom, coupon clipping services that allow you stockpile your favorite and most used items, and a plethora of other customer incentives and customer rebates, the priorities of incentive programs are changing almost faster than most […]

Return on investment (ROI) is always top of mind for business owners when considering new endeavors such as incentive programs. Calculating ROI for incentive programs requires a thorough and complete analysis of all sales channels. This means taking into account all the factors of distribution, product, price, and promotion. When all of these elements are present, they […]

Who Are Millennial Shoppers and Why Are They So Powerful? Just who are these millennials and why are retailers competing for their business? Millennials are generation Y shoppers, born between the years 1981 and 1996. These young shoppers are known to adapt quickly to technology. In fact, they perform the majority of their day to […]

Retail professionals know that there are few more valuable incentives than a well-executed sales SPIFF program to drive sales of a specific brand or line of products through a trade partner channel. However, a sales SPIFF program that is needlessly complex or doesn’t provide a valuable incentive to the salesperson can cause significant bad feelings towards […]

Consumer data collection is an essential part of marketing your product as well as determining the wants and needs that your customers may face so that you can help provide them with the solutions that they are looking for. A well-done rebate program can not only increase your sales numbers for your product, business, or […]

In today’s economy, many businesses find themselves giving away free services or merchandise in an attempt to close deals. By offering a little something to spice up a deal, sales reps have found this to be incredibly effective in securing transactions. This, of course, has led to markets of all sorts flooding their industries with […]

The Takeaway Offering an incentive program is a great way to increase customer loyalty. Just like your marketing campaigns, though, an incentive program is going to take time to perfect. And as consumer behaviors change, your incentive program will need to change as well, meaning it is an ongoing part of your business operations. Incentive […]

There are a variety of reasons as to why companies use incentive campaigns. From motivating their sales teams to enticing their audiences to make purchases, incentive programs have their advantages. It is important to remember, however, that what worked five years ago in regards to effective incentives very well may not work in today’s age […]

Everyone wants to save money, and that includes your customers. In fact, 92% of consumers cite price and value as the most important drivers behind brand loyalty. From price shopping to couponing, it’s not uncommon to see shoppers going above and beyond to get a great deal. Inevitably, there are few notable qualities that differentiate one retailer […]