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Everyone loves a good deal… until the “deal” ends up costing more than the premium option you passed on. Rebate fulfillment and check processing are no different. From the outside, a low-cost [...]

Rebate programs, also known as consumer rebate marketing, are becoming more popular as they allow retailers and manufacturers to increase sales by offering a highly targeted discount on their [...]

What are channel incentive programs, and how can they motivate? Most importantly, how can you get your channel incentive programs to perform? These questions have intrigued industry leaders for [...]

For manufacturers, growth doesn’t always come from expanding demand; it comes from taking share. One common tactic, or not-so-common tactic, from what we hear, does exactly that: a competitor [...]

While World of Concrete shows the range of construction innovation and is MASSIVE, the International Roofing Expo (IRE) felt more intimate, and I felt it was more focused on contractor and vendor [...]

This was my first World of Concrete Expo in Las Vegas. The show’s size and energy were overwhelming. What stood out were the companies that did more than sell their products; they helped [...]

Have you ever noticed the numerous discounts available on some of your favorite e-commerce sites? Discounts are everywhere. But what if you could drive sales without eroding your price [...]

Let’s be direct. Incentive Insights is a partner that understands the needs of both B2B and B2C companies[period]. That’s what over 20 years of experience will do for you.  We offer [...]

A recent analysis by Moody’s Chief Economist Mark Zandi estimates that 22 U.S. states (plus D.C.) are already in economic contraction, showing persistent job losses and weakness. (Source: [...]

andexcellentMarketing and growing your business is not a one-size-fits-all approach. There is no silver bullet that solves all your outreach questions or targets every one of your unique markets. [...]