Rebate Marketing

Over the past few months, Rich Barker and I have had the opportunity to walk the floors of several of the construction industry’s biggest events. From World of Concrete (WOC) in Las Vegas, [...]

Deadlines drive incentive programs. Whether offering rebates, contractor incentives, or dealer loyalty rewards, each promotion includes two critical windows: the purchase window and the [...]

Everyone loves a good deal… until the “deal” ends up costing more than the premium option you passed on. Rebate fulfillment and check processing are no different. From the outside, a low-cost [...]

What are channel incentive programs, and how can they motivate? Most importantly, how can you get your channel incentive programs to perform? These questions have intrigued industry leaders for [...]

For manufacturers, growth doesn’t always come from expanding demand; it comes from taking share. One common tactic, or not-so-common tactic, from what we hear, does exactly that: a competitor [...]

While World of Concrete shows the range of construction innovation and is MASSIVE, the International Roofing Expo (IRE) felt more intimate, and I felt it was more focused on contractor and vendor [...]

This was my first World of Concrete Expo in Las Vegas. The show’s size and energy were overwhelming. What stood out were the companies that did more than sell their products; they helped [...]

Have you ever noticed the numerous discounts available on some of your favorite e-commerce sites? Discounts are everywhere. But what if you could drive sales without eroding your price [...]

A recent analysis by Moody’s Chief Economist Mark Zandi estimates that 22 U.S. states (plus D.C.) are already in economic contraction, showing persistent job losses and weakness. (Source: [...]

andexcellentMarketing and growing your business is not a one-size-fits-all approach. There is no silver bullet that solves all your outreach questions or targets every one of your unique markets. [...]