B2B

A recent analysis by Moody’s Chief Economist Mark Zandi estimates that 22 U.S. states (plus D.C.) are already in economic contraction, showing persistent job losses and weakness. (Source: [...]

Black Friday has always been the ultimate stress test for sales and marketing teams. It’s the moment when consumer expectations are sky-high, offers flood the market, and operations are pushed to [...]

Please Don’t Hire a Freelancer to Run Your Gift Card Rebate Program On the surface, hiring a virtual assistant from Fiverr or Upwork to handle your rebate program might sound like a smart [...]

Are Digital Reward Cards The Right Reward Type For Your Rebate Program? With all of the customer rebate reward options out there, it’s hard to choose the right one! You not only have to think of [...]

Data Cleansing: A Process That Is Well Worth Its Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, 94% of B2B companies suspect inaccuracy in their database (Zoom). How [...]

B2B marketing can require outside help, and organizations are increasingly adopting Business Process Outsourcing (BPO) as a strategic approach to optimizing operations and enhancing overall [...]

No matter your business, data is king. The more information you have, the easier it becomes to personalize marketing approaches while increasing profits. Whether this means sending out unique [...]

Taking advantage of price rebates and incentives is an excellent method for driving additional sales in the coming year. With rebates, you don’t directly slash the price of products and [...]

We’ve all been there. You offer a great quality product for what you think is a great value and for some reason, it just won’t sell. When experiencing a problem with product sales, there are [...]

A channel sales strategy provides your business with the ability to get your product in front of the right consumer. Through the use of resellers, distributors, value-added providers, and other [...]