B2B

If you’re a manufacturer, distributor, or buyer managing B2B purchasing relationships, vendor rebate agreements are one of the most powerful tools in your commercial playbook. But [...]

Contractor loyalty programs are built to reward contractors for the products they use, and they’ll keep using them. It’s that simple. But there’s a structural problem hiding inside [...]

Having a great product is cool, but who cares? Sorry to be rude, but it’s the truth. The real challenge is getting it into the hands of the right business and making it damn hard for them [...]

Over the past few months, Rich Barker and I have had the opportunity to walk the floors of several of the construction industry’s biggest events. From World of Concrete (WOC) in Las Vegas, [...]

Deadlines drive incentive programs. Whether offering rebates, contractor incentives, or dealer loyalty rewards, each promotion includes two critical windows: the purchase window and the [...]

What are channel incentive programs, and how can they motivate? Most importantly, how can you get your channel incentive programs to perform? These questions have intrigued industry leaders for [...]

For manufacturers, growth doesn’t always come from expanding demand; it comes from taking share. One common tactic, or not-so-common tactic, from what we hear, does exactly that: a competitor [...]

While World of Concrete shows the range of construction innovation and is MASSIVE, the International Roofing Expo (IRE) felt more intimate, and I felt it was more focused on contractor and vendor [...]

This was my first World of Concrete Expo in Las Vegas. The show’s size and energy were overwhelming. What stood out were the companies that did more than sell their products; they helped [...]

Let’s be direct. Incentive Insights is a partner that understands the needs of both B2B and B2C companies[period]. That’s what over 20 years of experience will do for you.  We offer [...]