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Nathaniel SmathersNathaniel Smathers, a contributor to the Incentive Insights blog, brings a fresh perspective on business strategies and market trends. With a background in marketing and a [...]

Businesses that operate in specific industries, like alcohol, tobacco, cosmetics, and food supplements, face very strict regulations when it comes to marketing and advertising efforts. And there [...]

There are stringent regulations concerning marketing and advertising campaigns for brewery and distillery start-ups. And as these regulations vary from state to state, it’s vital to be aware of [...]

There are many different situations where modern businesses still heavily rely on the ability to process and mail secure paper checks. No matter whether you’re dealing with a small or large [...]

Developing a rebate program for your business, regardless of the industry or sector, can be a powerful tool for drawing new customers into the fold and ensuring current customers continue [...]

When it comes to growing your brand, bringing new customers into the fold, and retaining current clients, you can utilize several different marketing techniques and sales tactics. One option to [...]

Data capture is such an important pillar of the structure of any business. It helps with everything from developing extensive email lists to producing special offers to unique customers. You can [...]

There’s no doubt that incentives play a major role in purchaser engagement, but did you know that they can also be used to increase sales in the high-tech industry? In fact, recent studies [...]

Whether for repairs following an accident or for automotive enthusiasts looking to upgrade and add-on to their current ride, the automotive aftermarket industry has had a strong niche market. [...]

NEW YORK — Incentive Insights, a rebate and incentive management company, will attend the Summer Fancy Food Show on June 12-14 at the Javits Center. The Summer Fancy Food Show is sponsored [...]