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Are Digital Reward Cards The Right Reward Type For Your Rebate Program? With all of the customer rebate reward options out there, it’s hard to choose the right one! You not only have to think of [...]

Data Cleansing: A Process That Is Well Worth Its Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, 94% of B2B companies suspect inaccuracy in their database (Zoom). How [...]

What Is Rebate Marketing? If you need to run a marketing campaign, stick with what works. Recent research by the Promotion Marketing Association shows that 75.4% of customers are more likely to [...]

Change happens fast in business, and for many brands, the shutdown of a rebate fulfillment provider, like PFC Fulfillment, which worked with many top brands, can trigger a rush to recover. [...]

Introduction As a manufacturer, you likely sit at the top of your sales channel. From up there, it can be challenging to see, let alone control, what’s happening with your wholesalers, [...]

Ok, you are at an expo where vendors shout deals to entice passersby. One stall offers a bonus for buying a particular gadget today—a classic example of a SPIFF in action. But beyond boosting [...]

Direct sales can present an attractive opportunity for businesses aiming to expand their reach and increase revenue. It is crucial to comprehend the workings of this approach, as well as the [...]

Ensure You’re Getting The Most Value Out Of Your Sales Channel Strategy And Partners When executed effectively, a channel sales strategy can put your company in a position to grow and expand [...]

What’s the Difference Between a SPIFF and a SPIV? Have you ever wondered what the difference between a spiff and a SPIV is? The answer: there is no difference–except for the terms different [...]

B2B marketing can require outside help, and organizations are increasingly adopting Business Process Outsourcing (BPO) as a strategic approach to optimizing operations and enhancing overall [...]