Holiday Incentive Programs
The holidays bring some of the busiest shopping days of the year, including Black Friday
The holidays bring some of the busiest shopping days of the year, including Black Friday. In preparation for holiday celebrations, many consumers increase their spending. To meet this increased demand, manufacturer’s sales channel partners tend to see an increase in orders, as well, to meet this increased demand.
Although the holidays are a great time to market and sell products, competition can be fierce. However, many manufacturers and retailers use holiday incentive programs to meet important sales goals during the season. As there is increased customer traffic during this season, these promotions boost holiday sales while building customer loyalty and collecting useful data. At Incentive Insights, we can provide holiday promotion fulfillment and processing services to make your campaigns more successful and your job less stressful this holiday season.
Holiday Sales Incentive Management to Help You Meet Your Goals
The basic idea behind a holiday incentive program is that discounts and direct financial rewards can incentivize certain purchasing behaviors. When implemented thoughtfully, a holiday promotion could increase order volumes from vendors, raise awareness of your product among consumers and even get your products placed in more stores.
Holiday promotions take many forms. Depending on your organization’s unique holiday sales goals and challenges, you might choose one strategy or a combination of several. A few of the most common holiday promotions Incentive Insights can help you apply include:
Many companies launch new versions of their products around the holiday season. Manufacturers can use product launch rebates to encourage vendors and distributors to purchase a certain amount of the new product in exchange for a discount on their entire order. This type of rebate gets your product in front of more consumers during the holidays.
Similar to product launch rebates, volume rebates offer sales channel partners a reduced price when they buy a higher number of units. This type of rebate rewards both manufacturers and partners since retailers will likely need to order higher volumes during the holiday shopping season, anyway.
Consumer rebates pass savings on to the end-user, offering a financial incentive for purchasing a specific product. Many consumers look for rebates when making big purchases, so these incentives make effective marketing tools and help companies beat out the competition.
Product mix incentives make it worthwhile for distributors and vendors to stock a wider variety of your products. You might choose this type of holiday incentive program if you want to increase sales of lower-performing products.
Sales Program Incentive Funds, or Spiffs, allow you to motivate the members of a sales team to put more energy into selling your product. With a Spiff program, you’ll reward salespeople individually when they meet certain sales goals, earning their loyalty and increasing the likelihood of success on Black Friday and other big shopping days. Working with a Black Friday Spiff management company can make motivating salespeople simple.
Valuable Data From Holiday Promotion Fulfillment You Can Use Year-Round
Holiday incentive programs provide benefits far into the new year. When you set up a holiday incentive program such as a consumer rebate, you get the chance to collect information directly from customers — simply ask them to answer a few questions to claim their reward. Once you’ve gathered this information, you can analyze trends in your consumer base and use what you learn to:
- Create more effective marketing campaigns
- Launch products that fill a customer need
- Adjust your channel sales strategy
- Increase sales next holiday season
At Incentive Insights, we can help you make the most of the data you collect during a holiday promotion. Our data scientists will verify data points for accuracy and deliver custom customer insights reports to guide important business decisions.
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Choose Incentive Insights for Black Friday Spiff Management and More
Managing holiday promotion fulfillment can take more time and resources than many companies want to spend internally, especially as team members look forward to time off. As a result, you may want to work with a rebate processing and fulfillment company such as Incentive Insights. We offer a range of holiday sales incentive management services to meet your needs, including custom technology, portal or software solutions to meet your unique campaign requirements. We allow you to fully customize your program, so you’ll get data that’s truly relevant to your sales process.
We also strive to provide excellent customer service. Your team of dedicated account specialists will work with you every step of the way — from initial concept to fulfillment. We build long-term relationships with our customers, so you’ll have a promotion fulfillment partner for this holiday season and beyond.
Get started with Incentive Insights!
To get started with Incentive Insights, get in touch by calling 914-223-8669, requesting your free offer setup or filling out our online contact form.
