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The new year is a great time for reflection. How have your marketing efforts changed in the past year? In what areas do you feel like you have an opportunity to improve? Have you considered [...]

Generating Sales Through a SPIFF Program It’s crucial to kick off Q1 with a new drive to beat your goals from last year. Sure, you increased your numbers in 2018 (hopefully), but what are you [...]

The automotive aftermarket includes companies who manufacture, remanufacture, distribute, retail and/or install replacement vehicle parts, equipment, service repair, and automotive accessories. [...]

A channel sales strategy provides your business with the ability to get your product in front of the right consumer. Through the use of resellers, distributors, value-added providers, and other [...]

During the holiday shopping season, retailers offer their customers a large variety of promotions. From free shipping to coupon codes, giveaways and gift cards, rebates–the list goes on and on. [...]

Any Marketing Strategy Is Susceptible To These Common Mistakes As business professionals, we’ve seen firsthand how a clearly defined and well-organized strategy can make great results possible. [...]

No matter how big your business is, we’re willing to bet you’re always looking for the next big thing that helps to focus your company, drive up sales, and help to put you on the map like never [...]

Here’s Your Company Needs To Start Using Consumer Rebate Programs Rebate programs have been around for a long time now—so long, in fact, that many companies disregard them, assuming rebates [...]

Can Consumer Discounts Actually Make You More Profitable? It may seem counter-intuitive, but it’s true: Discounting your products and services can actually help you close more sales and generate [...]

Loyalist Channel Incentives depend on a loyalty system and are intended to encourage long-term sales growth. Whereas a Spiff Program is based on performance. Although both programs show some [...]