B2B Incentive Management Programs
Manufacturers and retailers alike want to drive product sales while building strong relationships with their customers
Manufacturers and retailers alike want to drive product sales while building strong relationships with their customers. Whether you want to reward customers for making large purchases or encourage your channel sales partners to stock a wider range of your products, incentive programs offer a solution. These programs promise customers or salespeople a monetary or other type of reward in exchange for a desired behavior. With the right incentive, you can motivate sales and meet demanding business goals.
You can also use incentive programs to collect valuable sales data. The information you collect will come directly from customers, not from third parties. You can use this information to improve marketing campaigns, develop more successful products and come up with even more motivating incentive programs moving forward.
Incentive programs come with many advantages for all kinds of manufacturing and retail businesses. At the same time, incentive program management poses challenges for organizations without the internal resources necessary to process and fulfill them.
If you want to take advantage of incentive programs without overtaxing your marketing and sales teams, consider working with an incentive management company like Incentive Insights. Learn more about the reward fulfillment services and incentive management programs we offer below.
What Is an Incentive Management Program?
When you participate in an incentive management program, you get the sales and data collection benefits of an incentive program without having to manage processing and fulfillment yourself. Though your business will still plan and fund the campaign, your incentive management partner will handle everything from designing and coding a customer-facing portal to releasing awards to qualified individuals.
At Incentive Insights, we can provide a range of helpful services, including:
- Timely incentive processing and fulfillment
- Custom incentive technology, portal and software solutions
- Accurate data collection, verification and reporting
Our incentive program management services can make promotions fulfillment less stressful and more financially rewarding for your business, whether you run a year-round campaign or offer occasional rebates throughout the year.
What Types of Incentive Programs Can We Manage?
At Incentive Insights, we can manage many different kinds of incentive programs. You might opt for a single incentive program or combine programs in order to meet your unique business and sales goals. Here are four promotion types we can manage to drive results:
Consumer rebates reward customers directly for their purchases. Consumer rebate programs can drive sales, build customer loyalty and provide the perfect opportunity to gather accurate customer data.
Business-to-business rebates motivate behavior by providing a discount or reward for channel sales partners that buy a certain amount of your product or stock your product in a desired way.
A Sales Program Incentive Fund, or “Spiff,” provides an immediate reward for salespeople who push your product to consumers. Use this type of incentive if you want to beat out the competition and get your product into more hands fast.
When you work with us, you’ll receive the campaign support you need no matter what type of incentive program you deem best for your business.
Why Work With Incentive Insights?
Working with an incentive program fulfillment company can make your incentive campaigns more cost-effective and easier to manage. You also need to choose the right partner if you want your campaigns to prove successful, however.
Some promotions fulfillment companies restrict your ability to customize your campaigns. At Incentive Insights, we know that the real value of an incentive program comes from the data you collect. That’s why we allow you to customize every aspect of your incentive program. Our flexibility means we can manage your incentives and collect the data you need to meet business goals. Some other benefits of working with Incentive Insights include:
- Useful data insights: We verify every data point and provide custom customer insights reports so you can make more informed business decisions.
- Excellent customer service: We take the time to listen carefully to your needs and suggest custom solutions to your challenges.
- Years of experience: We’ve been processing and fulfilling rebates and other incentives since 1985, so we know what makes a successful campaign.
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Get Started With Incentive Insights
Sales incentives can help you meet a wide range of business goals — from launching a product successfully to improving targeted marketing. Manage your promotions more effectively with Incentive Insights! To get started, request your free offer setup by calling 914-290-4234 or reach out to us online.
