Data Collection

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based [...]

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your [...]

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and [...]

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data [...]

Data Cleansing: A Process That Is Well Worth It’s Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their [...]

If you ask anyone in business, more specifically someone in marketing, they’ll tell you how important it is to know your customer. It is because of this, that so many of them look to get their [...]

The majority of retail stores implement Spiff programs to help maximize sales, motivate teamwork and increase customer participation. However, the most important part of utilizing a spiff program [...]

Consumer data collection is an essential part of marketing your product as well as determining the wants and needs that your customers may face so that you can help provide them with the [...]

Incentive programs have been used to entice consumers to make purchases for many decades. As consumer behaviors have changed over the years, though, rebate programs have had to evolve as well. [...]