Data Collection

Contractor loyalty programs are built to reward contractors for the products they use, and they’ll keep using them. It’s that simple. But there’s a structural problem hiding inside [...]

If you’re a manufacturer or distributor working through channel partners, ship and debit agreements are one of the more complex pricing tools you’ll encounter. They’re also one [...]

Data Cleansing: A Process That Is Well Worth Its Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, 94% of B2B companies suspect inaccuracy in their database (Zoom). How [...]

Ok, you are at an expo where vendors shout deals to entice passersby. One stall offers a bonus for buying a particular gadget today—a classic example of a SPIFF in action. But beyond boosting [...]

Developing a rebate program for your business, regardless of the industry or sector, can be a powerful tool for drawing new customers into the fold and ensuring current customers continue [...]

Data capture is such an important pillar of the structure of any business. It helps with everything from developing extensive email lists to producing special offers to unique customers. You can [...]

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based [...]

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your [...]

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and [...]

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data [...]