Why Is Data Capture Important?
Data capture is such an important pillar of the structure of any business. It helps with everything from developing extensive email lists to producing special offers to unique customers. You can [...]
What is a Ship and Debit Agreement and How to Ensure Favorable SPA’s
In general practice, you offer the same base price of services to all potential customers. However, there often comes a time where a special price agreement, or SPA, is warranted. Whether it is [...]
Buyer Personas: The Missing Piece To Your Marketing Strategy
A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based [...]
How To Leverage Customer Insights For Better Business Decisions
Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your [...]
What Your Company Has To Gain From A Rebate Submission
Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and [...]
Ensuring Data Quality: What You Can Do
5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data [...]
5 Benefits of Data Cleansing
Data Cleansing: A Process That Is Well Worth It’s Benefits Today, nearly 67% of businesses rely on CRM data for growth. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their [...]
The Benefits Of Digital Warranty & Product Registration Programs
If you ask anyone in business, more specifically someone in marketing, they’ll tell you how important it is to know your customer. It is because of this, that so many of them look to get their [...]
Data Collection Using SPIFFs
The majority of retail stores implement Spiff programs to help maximize sales, motivate teamwork and increase customer participation. However, the most important part of utilizing a spiff program [...]
Rebates For Consumer Data Collection
Consumer data collection is an essential part of marketing your product as well as determining the wants and needs that your customers may face so that you can help provide them with the [...]
