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The Execution Of Your Rebate Processing Can Make Or Break Its Success   Rebates are a great promotional strategy. Not only do they offer your customers a sweet reward for their purchase, but they [...]

A Marketing Strategy Without Buyer Personas Will Simply Not Succeed In Today’s B2B Landscape Hubspot has defined a buyer persona as “a semi-fictional representation of your ideal customer based [...]

How to Ensure Your Rebate Program Stays Compliant Customer rebates are one of the most effective ways to increase sales and drive awareness of your product or service. As a manufacturer, a rebate [...]

A Direct Sales Strategy Isn’t Right For Every Company–Here’s Why Quite simply, direct sales is when a company sells its products and services “directly” to a client or customer. There are no [...]

3 Ways To Successfully Implement A Spiff Program In 2019 Not all spiff programs work the same or yield the same expected results. Spiffs, or SPIVs, are incentive programs that are designed to [...]

Ensure You’re Getting The Most Value Out Of Your Sales Channel Strategy And Partners   When executed effectively, a channel sales strategy can put your company in a position to grow and expand [...]

Customer Data & Insights Make For Better Marketing Decisions and Bigger Business Growth For a manufacturing company, developing a strong, data-driven growth strategy can be challenging. Your [...]

Customer Rebate Claims Provide Your Business With An Opportunity To Gain Valuable Customer Data Many companies offer a rebate in hopes that it will push consumers to purchase their product and [...]

5 Ways To Improve Consumer Data Quality If we’ve said it once, we’ve said it a thousand times—every business, no matter the size or industry, needs quality data. According to data.com, Poor data [...]

Rebate Fraud Prevention: How To Ensure Your Business Doesn’t Process Fraudulent Rebate Submissions Rebate fraud is more common than many companies who wish to institute a rebate program realize. [...]