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Retail professionals know that there are few more valuable incentives than a well-executed sales SPIFF program to drive sales of a specific brand or line of products through a trade partner [...]

Consumer data collection is an essential part of marketing your product as well as determining the wants and needs that your customers may face so that you can help provide them with the [...]

In today’s economy, many businesses find themselves giving away free services or merchandise in an attempt to close deals. By offering a little something to spice up a deal, sales reps have [...]

Incentive programs have been used to entice consumers to make purchases for many decades. As consumer behaviors have changed over the years, though, rebate programs have had to evolve as well. [...]

There are a variety of reasons as to why companies use incentive campaigns. From motivating their sales teams to enticing their audiences to make purchases, incentive programs have their [...]

Everyone wants to save money, and that includes your customers. In fact, 92% of consumers cite price and value as the most important drivers behind brand loyalty. From price shopping to [...]